The security of your data is important to us. This page lists out our ongoing efforts to maintain compliance with the EU’s General Data Protection Regulation (GDPR).
Keywords AI Security Team
Status | Task | Description |
Completed | Have a legal justification for your data processing activities. | Processing of data is illegal under the GDPR unless you can justify it according to one of six conditions listed in Article 6. There are other provisions related to children and special categories of personal data in Articles 7-11. Review these provisions, choose a lawful basis for processing, and document your rationale. Note that if you choose "consent" as your lawful basis, there are extra obligations, including giving data subjects the ongoing opportunity to revoke consent. If "legitimate interests" is your lawful basis, you must be able to demonstrate you have conducted a privacy impact assessment. |
Completed | Provide clear information about your data processing and legal justification in your privacy policy. | You need to tell people that you're collecting their data and why (Article 12). You should explain how the data is processed, who has access to it, and how you're keeping it safe. This information should be included in your privacy policy and provided to data subjects at the time you collect their data. It must be presented "in a concise, transparent, intelligible and easily accessible form, using clear and plain language, in particular for any information addressed specifically to a child." |
Status | Task | Description |
Completed | Take data protection into account at all times, from the moment you begin developing a product to each time you process data. | You must follow the principles of "data protection by design and by default," including implementing "appropriate technical and organizational measures" to protect data. In other words, data protection is something you now have to consider whenever you do anything with other people's personal data. You also need to make sure any processing of personal data adheres to the data protection principles outlined in Article 5. Technical measures include encryption, and organizational measures are things like limiting the amount of personal data you collect or deleting data you no longer need. The point is that it needs to be something you and your employees are always aware of. |
Completed | Encrypt, pseudonymize, or anonymize personal data wherever possible. | Most of the productivity tools used by businesses are now available with end-to-end encryption built in, including email, messaging, notes, and cloud storage. The GDPR requires organizations to use encryption or pseudeonymization whenever feasible. |
Completed | Have a process in place to notify the authorities and your data subjects in the event of a data breach. | If there's a data breach and personal data is exposed, you are required to notify the supervisory authority in your jurisdiction within 72 hours. A list of many of the EU member states supervisory authorities can be found here. The GDPR does not specify whom you should notify if you are not an EU-based organization. For those in English-speaking non-EU countries, you may find it easiest to notify the Office of the Data Protection Commissioner in Ireland. You are also required to quickly communicate data breaches to your data subjects unless the breach is unlikely to put them at risk (for instance, if the stolen data is encrypted). |
Completed | Create an internal security policy for your team members, and build awareness about data protection. | Even if your technical security is strong, operational security can still be a weak link. Create a security policy that ensures your team members are knowledgeable about data security. It should include guidance about email security, passwords, two-factor authentication, device encryption, and VPNs. Employees who have access to personal data and non-technical employees should receive extra training in the requirements of the GDPR. |
Status | Task | Description |
Completed | Designate someone responsible for ensuring GDPR compliance across your organization. | Another part of "data protection by design and by default" is making sure someone in your organization is accountable for GDPR compliance. This person should be empowered to evaluate data protection policies and the implementation of those policies. |
Completed | Sign a data processing agreement between your organization and any third parties that process personal data on your behalf. | This includes any third-party services that handle the personal data of your data subjects, including analytics software, email services, cloud servers, etc. The vast majority of services have a standard data processing agreement available on their websites for you to review. They spell out the rights and obligations of each party for GDPR compliance. You should only use third parties that are reliable and can make sufficient data protection guarantees. |
Completed | Appoint a Data Protection Officer (if necessary) | There are three circumstances in which organizations are required to have a Data Protection Officer (DPO), but it's not a bad idea to have one even if the rule doesn't apply to you. The DPO should be an expert on data protection whose job is to monitor GDPR compliance, assess data protection risks, advise on data protection impact assessments, and cooperate with regulators. |
Status | Task | Description |
Completed | It's easy for your customers to request and receive all the information you have about them. | People have the right to see what personal data you have about them and how you're using it. They also have a right to know how long you plan to store their information and the reason for keeping it that length of time. You have to send them the first copy of this information for free but can charge a reasonable fee for subsequent copies. Make sure you can verify the identity of the person requesting the data. You should be able to comply with such requests within a month. |
Completed | It's easy for your customers to correct or update inaccurate or incomplete information. | Do your best to keep data up to date by putting a data quality process in place, and make it easy for your customers to view (Article 15) and update their personal information for accuracy and completeness. Make sure you can verify the identity of the person requesting the data. You should be able to comply with requests under Article 16 within a month. |
Completed | It's easy for your customers to request to have their personal data deleted. | People generally have the right to ask you to delete all the personal data you have about them, and you have to honor their request within about a month. There are a five grounds on which you can deny the request, such as the exercise of freedom of speech or compliance with a legal obligation. You must also try to verify the identity of the person making the request. |
Completed | It's easy for your customers to ask you to stop processing their data. | Your data subjects can request to restrict or stop processing of their data if certain grounds apply, mainly if there's some dispute about the lawfulness of the processing or the accuracy of the data. You are required to honor their request within about a month. While processing is restricted, you're still allowed to keep storing their data. You must notify the data subject before you begin processing their data again. |
Completed | It's easy for your customers to object to you processing their data. | If you're processing their data for the purposes of direct marketing, you have to stop processing it immediately for that purpose. Otherwise, you may be able to challenge their objection if you can demonstrate "compelling legitimate grounds." |
In order to provide its services, Keywords AI Inc. may engage third parties or other members of the Keywords AI Inc. corporate group (affiliates) to carry out data-processing activities that involve access to customer data. These organizations, called “subprocessors,” are identified below with their locations and the types of services they provide to Keywords AI Inc..
Name | Country | Description | Type of Service | Mandatory |
Googleapis | United States | a set of APIs developed by Google for accessing Google services. | APIs | Required |
Gstatic | United States | a content delivery network (CDN) offered by Google. | Content delivery network | Required |
ComplyDog | United States | Hosts the GDPR page you are currently viewing. | Required |
Please see our frequently asked questions below. Please keep in mind that this is not legal advice and we recommend consulting with your internal compliance team or privacy attorney for guidance on compliance matters. Keywords AI Inc. is committed to helping our customers comply with applicable laws, but we cannot guarantee that your use of our products will be fully compliant. As always, we recommend seeking professional legal counsel for any specific questions or concerns.
Should I get consent from a customer to collect their personal data? | While it is always good practice to receive explicit consent from your customer, certain laws and regulations (such as the GDPR) require consent prior to collecting personal data of certain individuals (such as those in the EU). It is also important to note that under GDPR, consent is one of a number of legitimate interests for processing data. Others include the need to process for the performance of a contract, the need to process in order to comply with a legal obligation, and the need to process in order to protect the vital interests of the data subject or another natural person. Full details can be found in Article 6 of GDPR. |
Can I modify a customer’s personal data? | Yes, you can modify all data to correct personal data as required by GDPR when you receive a Subject Access Request, or for other reasons. Simply contact us and we will work with you to make the adjustments. |
Can I delete personal data? | Yes, you can delete any data, including data that contains personal data, as required by GDPR. You can also remove all other requested customer data by sending us a data request. |
Is personal data permanently deleted when I remove it? | A deleted data or person is initially flagged for deletion, and may be recovered by our team upon request. After 90 days, the deletion becomes permanent and unrecoverable. |
How long is personal data retained in Keywords AI Inc. if I don’t delete it? | Keywords AI Inc.’s philosophy is that customers own and control all the data they collect. Any retention period required by law or your company policy is controlled by you. You should ensure that all people and personal data are deleted prior to stopping your usage of Keywords AI Inc., especially if required by policy, law, or regulation. |
Does my data get included in backups, and if so, for how long? | Yes. Keywords AI Inc. backs up all customer data, and retains the backups for 90 days. After 90 days, the backup is deleted. |
Can I delete customer’s personal data from Keywords AI Inc. backups? | No. The backup dataset contains all customer data, and is used for disaster recovery purposes only. This is required for legal and compliance reasons related to availability obligations. Any personal data in these backups will be permanently deleted after 90 days. |
If my data centre is located in the EU, does Keywords AI Inc. transfer my personal data outside the EU at any point? | Our data centers are with Amazon Web Services in the United States. However, data transfer is covered by the EU-US Privacy Shield framework, of which we are a member, and allowed by GDPR as providing adequate safeguards. |
Does Keywords AI Inc. ensure that my data is accessed only by employees with reasonable justification for doing so? | As required by GDPR, only qualified Keywords AI Inc. employees with a specific need are permitted to access your account. The typical reason for accessing your account would be upon your specific request for support. |
Does Keywords AI Inc. use sub-processors that process my data? | Keywords AI Inc. presently uses sub-processors to provide the service. As required by GDPR, Keywords AI Inc. maintains a list of those sub-processors here. |
If a data breach occurs with the Keywords AI Inc. platform that affects my data, how and when will I be notified? | If a confirmed data breach occurs that is caused by Keywords AI Inc.’s actions or inactions, we will, without undue delay, notify the account owner. Information about the breach will be released as it becomes available, as allowed by GDPR. The account owner will be the main point of contact for all notifications, and will be kept aware of the investigation and remediation efforts as they progress. |
How can I comply with a Subject Access Request and portability as required by GDPR? | As you know about the data you are collecting, you are responsible for handling any Subject Access Request (SAR). Keywords AI Inc. only provides the platform and wouldn’t know the details about your customizations, properties, or your customers. A SAR means that a customer is asking about information being collected about him or her. If you collected personal data of an EU citizen or a person residing in the EU, you may have a legal obligation to respond to a SAR. Data may be downloaded in industry-standard formats for data portability to comply with GDPR. If Keywords AI Inc. receives a SAR, it will do its best to contact the owner. It may not always be possible to know what who the rightful owner is. |
How do I comply with a Subject Access Request to “be forgotten?” | Similar to the above, you know what data you have. If you collected personal data of an EU citizen or a person residing in the EU, you may have a legal obligation to respond and comply with a request to delete all identifiable data. As previously stated, you have the ability to delete a customer's data. |
How does Keywords AI Inc. comply with its GDPR obligations to return or destroy all EU personal data? | Keywords AI Inc. provide easy ways to download all your data in industry-standard formats. And, as previously described, you may easily delete data, and entire histories for a customer. |
How does Keywords AI Inc. comply with its GDPR obligations to encrypt personal data? | All data stored in our primary databases and backups are encrypted using an industry standard strong cipher. All data transmitted to the Keywords AI Inc. platform are encrypted using the industry standard TLS protocol. |
How can I ensure my customers that Keywords AI Inc. security meets applicable law and the GDPR (Article 32)? | Keywords AI Inc. is committed to safeguarding your data. We use sophisticated controls during processing to maintain the confidentiality, integrity, availability, and resilience of your data. Our Security page outlines the details of our application security, network security, policies, and more. As related to Article 28 in the GDPR, Keywords AI Inc. will only process personal data according to your instructions. In other words, the commands you use in the product are the “instructions,” and Keywords AI Inc. does not use personal data for any other means. In addition, it does not transfer personal data to a third party without your consent. If personal data is transferred from the EU to a third country, then adequate safeguards will apply to the transfer (such as the EU-US Privacy Shield Framework). Keywords AI Inc. has developed recovery procedures to minimize downtime related to a disaster, with the ability to restore access to personal data in a timely manner in the event of a physical or technical incident. We regularly test, assess and evaluate the effectiveness of our technical and organizational measures to ensure the security of the processing. |